What Moves Her® was introduced in 2020 to help women in the real estate industry develop their leadership skills and realize their professional development goals.
Launched as a campaign for women leaders by Sue Yannaccone, President & Chief Executive Officer, Anywhere Advisors and Anywhere Brands, What Moves Her aims to inspire and support all women to find their path to leadership and business success in real estate. In its first year, a launch event and ongoing Coldwell Banker virtual conversation series, Portraits of What Moves Her, helped guide more than 5,000 women and provided them with tools and strategies to help them continue achieving success in their personal and professional lives.
What Moves Her has significantly moved the needle with what has been accomplished… but our exciting work has just begun. The commitment to support and educate women real estate professionals industry-wide will continue to drive What Moves Her to help more women grow through leadership programs, tools and resources, workshops, events, and more.
Meet the Leaders of What Moves Her
Originally assuming leadership of Anywhere Brands (formerly Realogy Franchise Group) in 2020, Yannaccone is recognized for more than two decades of deep expertise in franchise management and real estate brokerage operations. Prior to her current role, she served as Regional Executive Vice President of the Eastern Seaboard and Midwest regions of Coldwell Banker Realty. Prior to that, Yannaccone joined ERA as its Chief Operating Officer in July 2015 before moving to its President and Chief Executive Officer in September 2016.
A strong believer in accountability and authenticity, Yannaccone possesses a keen understanding of the residential real estate industry and has extensive experience leading organizations through transformational change. Previously, Yannaccone held a significant position as Senior Vice President of network services for HSF Affiliates, responsible for all affiliate-facing servicing for the real estate brokerage networks Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate. She was also Vice President of Operations for Real Living from 2010 to 2012.
A leading influencer in the real estate industry’s most notable rankings, Yannaccone has been regularly recognized in the Swanepoel Power 200 – including its Top 40 Women Executives – as well as RISMedia’s Real Estate Newsmakers, Inman Influencers, and HousingWire’s Women of Influence. In 2016, she was named a Female Executive of the Year by the Stevie Awards for Women in Business and highlighted as a “Woman Worth Watching” by the Profiles in Diversity Journal. She is also the founder of What Moves Her, an industry advocacy organization focused on empowering women leaders in real estate.
A graduate of Clemson University, she began her career in commercial real estate before assuming roles with residential real estate firm GMAC HomeServices and Brookfield Residential Property Services in Canada.
Well-known for building brands based on next-generation consumer insights along with her innovative marketing and sales acumen, Chris’s tech-forward mindset has been proven to usher brands to the next level in the industry which she serves. She is a strong advocate of engaging with businesses and consumers through social media channels – making her one of the most followed real estate leaders on social media platforms.
Chris currently serves on advisory boards for the National Association of REALTORS® Real Estate Services program and New Story Charity, a certified 501(c)(3), that builds safe homes and transforms slums into thriving communities in developing countries. In December 2018, Chris was appointed as a strategic advisor to Wine Society, a premium wine subscription company, in the development and growth of the company’s mission and business plan, in efforts to build brand awareness and move the wine industry forward in the same ways she has done for real estate.
She has been recognized over seven years consecutively as one of Inman’s 100 Most Influential Real Estate Leaders. Chris was inducted into the RISMedia 2021 Newsmakers Hall of Fame, which celebrates industry icons for their outstanding achievements and commitment to exemplary service. Additional accolades include the Swanepoel Power 200 list, named a Luminary in RISMedia’s Newsmakers list, an industry Gamechanger by REAL Trends, one of the Most Influential Real Estate Executives by Real Estate Executive Magazine and Profiles in Diversity Journal’s Diversity Leader and Women Worth Watching lists.
Chris is a graduate of The University of Western Ontario and earned an MBA from the Ivey School of Business.
Connect with Sherry:
She is responsible for driving the field marketing team towards resounding success, providing invaluable support to local real estate agents by helping them build their businesses leveraging Coldwell Banker’s industry-leading programs and technology products.
A digital native, Lindsay is a sought-after speaker at brand and industry events, respected for her insights into the evolving landscape of marketing and media trends. She currently serves as an executive Co-Chair of Anywhere Real Estate’s What Moves Her™ program dedicated to empowering women in real estate. She is also the founder of Anywhere’s Next Gen employee resource group. Beyond her role at Coldwell Banker Realty, Lindsay serves on the advisory board for Seton Hall University’s Stillman School of Business, where her wisdom plays a pivotal role in shaping the next generation of business leaders.
In recent years, some of her notable accomplishments include:
- 2023 Business Elite 40 under 40, NJ BIZ 40 Under 40, and Housing Wire Rising Stars Recipient
- 2022 RISMEDIA “Change Maker” Recognition, Inman News Marketing All-Star
A graduate of Marywood University, Lindsay earned her degree in marketing and is also a licensed Realtor®. She is a graduate of Marywood University, where she earned her degree in marketing and is also a licensed Realtor®. Lindsay resides in New Jersey with her husband Joe, oldest son Joseph and twin boys Jacob and Zachary.
Meet the What Moves Her Steering Committee
Lee Ann Roughton
Bonnie Sue Lovelace
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